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Price Designer
Product / Service
Variable Cost (this product only)
Enter what it costs you to produce or deliver one unit of this specific product — materials, packaging, direct labor, delivery. This is unique per product.
Variable cost $0.00
Fixed Costs (monthly business overhead)
Auto-filled from Step 3 — Expenses. These are your total monthly overhead costs (rent, salaries, subscriptions). Divided across all units sold to find the per-unit allocation.
Total monthly fixed costs $0.00
✎ Edit in Expenses (Step 3)
Fixed cost allocated per unit $0.00
Total cost per unit $0.00
Pricing method
Target gross margin 50%
Market adjustment +0%
▶ What is Target Margin?

Target gross margin is the percentage of your selling price that becomes gross profit after subtracting variable costs.

Example: With a 50% margin and $10 in variable costs, your price will be $20 — $10 covers costs and $10 is gross profit.

Market adjustment fine-tunes the calculated price up or down based on competitive positioning. Use a positive % to price above the baseline (premium), or a negative % to stay below (competitive).

  • Higher margin → higher price, more profit per sale
  • Lower margin → lower price, easier to compete
  • Aim for a margin that covers fixed costs at your expected volume
▶ About manual pricing

Manual pricing lets you set the exact price you want to charge. The calculator will then show you the resulting gross margin, break-even point, and monthly profit automatically.

Use this method when you already have a market price in mind — for example, based on competitor research, customer surveys, or a price you've tested before.

  • Enter your target selling price above
  • Check the Gross Margin result — it should cover your costs with room to spare
  • If the margin is too low, revisit your costs or adjust the price
Recommended price
$0.00
per unit
Gross margin
0%
Break-even
0
Monthly profit
$0
Price breakdown
Price scenarios
Saved Products / Services
✓ Saved
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